Tiktok app install5/15/2023 ![]() To target iOS 14 (and above) users, advertisers must create a Dedicated Campaign, which has unique configuration requirements and best practices to keep in mind. Understanding Dedicated Campaigns: TikTok created Dedicated Campaigns to work with Apple's SKAdNetwork. ![]() We call this the "Learning Phase." It is important to have patience and allow an AEO campaign to run for some days before making significant changes to the bid/budget/creative. Although events will become available for optimization once 1 event conversion is reported, each campaign may take a little more time to warm up and reach its potential. The Learning Phase: When a new campaign is launched, AEO takes time to ingest sufficient data signals from users taking the action for which an advertiser wishes to optimize. Similarly, a gaming app can select Achieve Level to target users who are likely to reach a level that the advertiser has deemed valuable. TikTok will use data insights to serve the ad to users who fit the target criteria and show a propensity to purchase. By introducing AEO into their user acquisition strategy, this app can set Purchase as the key event they would like to optimize for in a campaign. App Event Optimization (AEO) provides the power to do just that, all while controlling costs.Ī travel app has a high install volume but low customer LTV. This change means finding new users who will not only install but go on to trigger specific, valuable in-app events, such as Purchase, Subscribe, Achieve Level, etc. As the global app market matures, marketers are having to think beyond the install event to maximize user LTV and ROI.
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